18 Unique Cold Calling Script Templates That Convert Every Time
Cold calling is one of the most effective ways of B2B outreach. With a little pre-planning, strategy, and data-backed approach, you can get the most out of it.
Ever found yourself fumbling for words or unsure of how to keep the conversation going without getting awkward?
You are not the only one!
That’s where a well-crafted cold-calling script comes in. With a little practice and confidence, you are all set to establish a good rapport with your audience.
In this article, we will walk you through some of the best cold-calling script templates. These are designed to help you test, track, and master the exact words you need to convert a cold into a meeting or demo.
Let’s dive into the scripts!
Ever found yourself fumbling for words or unsure of how to keep the conversation going without getting awkward?
You are not the only one!
That’s where a well-crafted cold-calling script comes in. With a little practice and confidence, you are all set to establish a good rapport with your audience.
In this article, we will walk you through some of the best cold-calling script templates. These are designed to help you test, track, and master the exact words you need to convert a cold into a meeting or demo.
Let’s dive into the scripts!
18 Cold Call Script Templates with Examples
1. The ‘Basic introductory’ script
Even though cold calls are an effective way to reach or build networks, sadly, the person making the calls is often at a disadvantage. You can be hunged up any minute.
This script is perfect to start with.
It will help you break the ice and set a positive tone for the conversation. It's all about making a strong first impression while being clear, concise, and respectful of the prospect’s time.
This script is perfect to start with.
It will help you break the ice and set a positive tone for the conversation. It's all about making a strong first impression while being clear, concise, and respectful of the prospect’s time.
Example 1
Hello [Prospect Name], [Your Name] here from [Company Name]. I realize your time is valuable, so I’ll keep it brief. Do you have two minutes for a quick chat?
(Hopefully, the prospect agrees)
Great! We specialize in helping businesses like yours [briefly explain your service and how it directly benefits them]. I believe this could offer significant value to your company.
Would it make sense to schedule a follow-up conversation where we can dive deeper into how this solution could work for you?
Example 2
Hello [Prospect Name], [Your Name] here from [Company Name].
We’ve been helping [industry] professionals overcome challenges with [specific solution]. Would it be okay if we scheduled some time to see if this could be useful for you?
(Set a meeting or a demo session)
2. The ‘Getting Past Gatekeeper’ script
Gatekeepers are skilled at filtering calls, but with the right approach and words, you can win them over.
This script focuses on building trust with the gatekeeper, ensuring they’re more likely to connect you with the decision-maker.
The key here is politeness and professionalism without sounding salesy.
This script focuses on building trust with the gatekeeper, ensuring they’re more likely to connect you with the decision-maker.
The key here is politeness and professionalism without sounding salesy.
Example 1
Hi, [your name] here from [your company name]. I’m looking to speak with (prospect’s first name). Is (he/she) available?
(Usually, they will simply put you through but if the gatekeeper asks why you’re calling, respond with)
I’ve been working with some of (prospect’s first name)’s colleagues on implementing a new (product/service/software solution).
There’s been interest in exploring a potential partnership with (prospect’s company name), and I wanted to discuss the details with (him/her).
Example 2
Hello, this is [Your Name] with [Your Company].
I was hoping you could help me get in touch with [Decision Maker’s Name] regarding [specific reason]. They’ll know exactly what it’s about.
3. The ‘Leverage LinkedIn’ script
With more than 875 million users, LinkedIn can be a game-changer for your sales goals when it comes to B2B outreach, but only if you know how to use it the right way.
This script brings a sense of familiarity and establishes credibility right from the start. Mentioning LinkedIn helps transition the conversation from cold to warm.
This script brings a sense of familiarity and establishes credibility right from the start. Mentioning LinkedIn helps transition the conversation from cold to warm.
Example 1
I came across your recent update on LinkedIn about [mention LinkedIn news: e.g., recently got promoted, shared an article, or company news]. [Add a relevant remark: e.g., Congrats on the new role!; I’d love to hear your thoughts on the article you shared.]
I’ve been following [Prospect’s company] and would love to know more about how you're handling [specific challenge or pain point]. At [Your company], we help businesses like yours with [ Benefit 1], [ Benefit 2], and [ Benefit 3].
Do you think these solutions could help with [Challenge] at [Prospect’s company]?
If so, let’s schedule a time to discuss. How does [date and time] work for you?
Example 2
Hello [Prospect’s Name], this is [Your Name] from [Your Company]. I noticed we share a few connections on LinkedIn, including [Connection Name].
I thought it’d be great to connect and see if there’s an opportunity to help with [solution/service] you might need. I’d love to hear your thoughts—do you have a couple of minutes to chat?
4. The ‘Friendly Referral’ script
Referrals from friends or mutual contacts are a great way to establish trust and credibility from the beginning. They make the conversation more friendly and add a personal touch, increasing the likelihood of being heard attentively.
Everyone loves a good recommendation, and this script uses a referral to open the door for a conversation.
Everyone loves a good recommendation, and this script uses a referral to open the door for a conversation.
Example 1
Hi [Prospect’s Name], I'm [Your name] from [Your company].
[Colleague’s name] recommended I get in touch after seeing great results with our product, [Product]. [Colleague’s company] achieved [Specific result], and I understand you discussed similar challenges at the meetup last month.
They believe it could be just what you're looking for as well.
I’d love to discuss and demonstrate a quick example and explain how we assisted [Colleague’s name] in achieving such impressive ROI. Should I book an appointment to discuss this further?
Example 2
Hi [Prospect Name], [Referrer’s Name] suggested I reach out. I’m [Your Name] from [Your Company], and we’ve been working together to [solution].
They suggested it might be something you’d be interested in and benefit from as well. Could we chat about it?
5. The ‘I Noticed’ script
This script works by showing genuine interest in the prospect’s business. By pointing out something you’ve noticed about them, it shows that you’ve done your homework, and you’re not just making a generic pitch.
The script provides context for your call and is open-ended, so you're not just calling out of the blue.
The script provides context for your call and is open-ended, so you're not just calling out of the blue.
Example 1
Hi [Prospect Name], I went through your page and saw your recent [project/news], and it looks like a fantastic opportunity for growth.
I’m confident that our [solution] can help you take that progress even further. Do you have a few minutes to chat and explore how we can support your goals?
Example 2
Hello [Prospect's Name], [Your Name] here, from [Your Company].
I saw you recently became [role] at [prospect’s company] – congrats! How’s the new position treating you?
Based on their response:
I believe our [solution]will help you succeed even more. How about we schedule a time this week to chat?
6. The ‘Talk about Trends’ script
Staying on top of industry trends is crucial for many businesses. This script focuses on highlighting relevant trends and how your solution fits into them, showing the prospect that you understand their market and offering something timely.
This script leverages current trends to create a sense of urgency and relevance to keep them updated.
This script leverages current trends to create a sense of urgency and relevance to keep them updated.
Example 1
Hello [Name], it's [Your Name] from [Company]. Am I speaking to [Prospect’s name]?
(Let them respond)
Hi [Prospect Name], with [current trend] shaping the industry, we’ve been helping businesses like yours navigate these changes with [solution].
Can we schedule a quick call to discuss how this might benefit you in achieving your upcoming goals?
Example 2
Hi [Prospect Name], I’m [Your Name] from [Your Company].
You must have been seeing a lot of buzz around [industry trend] lately, and I think your business could really take advantage of our [service that aligns with the trend]. Do you have a few minutes to chat about how we can help?
7. The ‘Happy Customer’ Success script
Social proof such as online reviews or testimonials can be a powerful asset that gives you an edge over your competitors to build that extra trust. This script leverages the power of satisfied customers to create a positive, compelling message.
This approach not only showcases your product or service's value but also reassures potential clients of its proven results.
This approach not only showcases your product or service's value but also reassures potential clients of its proven results.
Example 1
Hi [Prospect Name], I wanted to share an exciting success story with you. Recently, [Customer’s Business] saw remarkable improvements in [specific area] after using our [product/service].
They were thrilled with the results, and I think you could experience similar success. Do you have a few minutes to explore how this could work for you?
Example 2
Hello [Prospect’s name]. [Your name] here, from [Company name].
Hi [Prospect Name], I believe your company values genuine customer reviews and experience. At [Company name] we are about the same.
We have been working with [Company 1] and [Company 2] and they have been quite happy with the achievements, our service provided. Do you have time to discuss this further?
8. The “Say ‘YES’ Approach”
The "Say 'YES' Approach" is a method designed to lead prospects to agree with you by asking a series of positive, reinforcing questions.
By framing the conversation to elicit affirmative responses, you build momentum and create a sense of agreement, making it easier to advance toward a final commitment. This approach requires prior research on your prospect and their needs.
By framing the conversation to elicit affirmative responses, you build momentum and create a sense of agreement, making it easier to advance toward a final commitment. This approach requires prior research on your prospect and their needs.
Example 1
Hello [Prospect Name], [Your Name]here, from [Your Company]. How are you?
I’m reaching out because I understand [Prospect’s Company] might be looking to address [pain point, e.g., lead generation, efficiency, cost-saving].
Quick question—
Option A: Are you on track to exceed your [industry metric, e.g., lead, traffic, revenue] goals this year?
Option B: Has [Prospect’s Company] adapted its approach this year in response to [pain point, e.g., industry changes, new competitors]?
The response will help you understand how your [Service] can benefit them. Then tailor your pitch accordingly.
Example 2
Hello [Prospect Name], do you think enhancing your [specific aspect] could benefit your business?
Are you currently looking for effective ways to improve this?
If yes, wouldn’t it be valuable to explore a solution that has helped others in your industry?
(Close by scheduling a meeting or a call)
9. The ‘Upgraded Pitch’ script For Real Estate Agents
The Upgraded Pitch Script for Real Estate Agents is designed to showcase the unique aspects of properties or services in a compelling manner.
Using a one-size-fits-all script for these agents is unlikely to yield positive results.
It focuses on differentiating features and addressing common buyer concerns, aiming to create a strong, memorable impression that drives engagement and interest.
Using a one-size-fits-all script for these agents is unlikely to yield positive results.
It focuses on differentiating features and addressing common buyer concerns, aiming to create a strong, memorable impression that drives engagement and interest.
Example 1
Hello! [Your name] here, from [Company name]. Am I speaking to [Prospect’s name]?
Hey [Prospect’s name]. You will be amazed by the offer I’m about to share. With [Unique and special features] this property stands out in every aspect.
Why don't we pay a visit so you can see its charm for yourself?
Example 2
You: Hi, I’m [Name] from [Organization]. Am I speaking with the homeowner?
Prospect: Yes.
You: Great! "The market is really active right now, with buyers specifically looking for properties in your area.
Have you thought about selling, or would you be open to a conversation about how much your home could be worth in today’s market?
If you are interested we can discuss this further.
10. The ‘Turn Rejection Into Lead’ script
No matter how good your service or communication skills are, there will always be times when you hear ‘NO’ and there’s nothing you can do about it. It can be either because they simply don’t need your service or maybe something else.
Instead of seeing rejection as a dead end, use it to your advantage or gather valuable insights, keep the conversation going, or open the door for future engagement.
Instead of seeing rejection as a dead end, use it to your advantage or gather valuable insights, keep the conversation going, or open the door for future engagement.
Example 1
Hello [Prospect’s name]. I hope your day is going well. This is [Your name] from [Company name]. [Explain your product and its benefits]
(If they reject after every try)
Thank you for your time. I would really appreciate it if you could suggest someone who might be interested in our service. It would be of great help.
(Hopefully, they will agree and you’ll get a new lead)
Example 2
Hey [Prospect’sName], [Your Name] here from [Company]. Just following up on my voicemail about how our [Product/Service] could help with [Pain Point]. Do you have a minute?
[Reply]: Thanks, but we’ve got that covered.
Got it! Can I ask what solution you're using?
[Reply]: [Current service] is working fine for us.
Glad to hear! Many thought the same until they saw how our [Key Benefit 1] and [Key Benefit 2] could improve things. How about a quick 10-minute call to explore it further?
11. ‘Assume The Conversion’ script
The "Assume the Conversation" cold script is typically structured around confidently guiding the conversation, assuming the prospect is already interested or familiar with the product or service.
This script style helps to streamline the conversation towards closing and continue it rather than opt-out immediately, giving the salesperson more control over the dialogue.
This script style helps to streamline the conversation towards closing and continue it rather than opt-out immediately, giving the salesperson more control over the dialogue.
Example 1
Hi [Prospect Name], this is [Your Name] from [Company Name]. I’ve been following your business journey, and I’m really impressed with how you’ve built it from the ground up. It’s inspiring!
(Pause for their response)
I also noticed you might be facing some challenges with [Pain Point], and based on what I’ve seen, I think you’re in a great position to take things to the next level.
How about we find some time to chat and explore how we can make that happen?
Example 2
Hello [Prospect Name], [Your Name] here from [Company Name]. I know you have been struggling with [Pain points] so, I wanted to discuss how our solution could help optimize your processes.
So, should I book a demo for you to understand everything better?
12. ‘Sell The Appointment, Not The Product’ script
Sometimes, the timing of your call can make all the difference in closing a deal. If a prospect is busy, distracted, or not in the right mindset, trying to sell immediately can come across as pushy and risk damaging a potentially valuable connection.
This script focuses on securing a follow-up meeting rather than making the sale on the spot.
It allows you to build rapport while keeping the door open for meaningful dialogue, ensuring your pitch lands at the right moment for maximum impact.
This script focuses on securing a follow-up meeting rather than making the sale on the spot.
It allows you to build rapport while keeping the door open for meaningful dialogue, ensuring your pitch lands at the right moment for maximum impact.
Example 1
Hi, [Your Name] here from [Company Name]. I’ve been working in [Related Field] and helping businesses like yours tackle [Pain Point]. It’s been working really well for others in your space. Is this a good time to chat?
Prospect: "I’m currently swamped with work.
No worries! How about we find a time later this week when things are less hectic? Let me know when works best for you, and I’ll make it easy.
13. ‘Exclusive offers’ for existing customers
Every business knows the importance of repeat customers—they're the backbone of consistent revenue. This script helps you build a personal connection by showing your loyal customers they matter.
By rewarding them, you foster trust, boost your reputation, and increase the chances of referrals and upselling. It’s all about making them feel valued so they keep coming back.
By rewarding them, you foster trust, boost your reputation, and increase the chances of referrals and upselling. It’s all about making them feel valued so they keep coming back.
Example 1
Hi [Customer Name], this is [Your Name] from [Company Name]. I just wanted to thank you for your continued loyalty. We really appreciate having you as a repeat customer.
Reply: Thank you, I appreciate that.
As a token of our appreciation, we’re offering a special discount just for you. Would you be interested in taking advantage of it?
Reply: That sounds great!
Awesome! I can walk you through the details and get you set up right away.
Example 2
Hi [Customer Name], this is [Your Name] from [Company Name]. We really value your loyalty, so I wanted to reach out personally and thank you.
Reply: That’s nice to hear, thanks!
As a token of appreciation, we would like to offer you exclusive early access to upcoming products and services. Are you interested?
Reply: Definitely, I’d love to hear more.
Great! Let’s set up a time to go over the details and get you first in line.
14. The ‘Perfect Script’ for the Interested Prospect
There’s nothing worse than losing an interested prospect just because you couldn’t pitch your service correctly. This Script is designed for prospects who have already shown interest in your product or service.
Even though you might be tempted to hurry the process and make the conversion, don't seem pushy. Explain the key features and highlight all the benefits.
The goal here is to move them closer to conversion while keeping the conversation natural and focused on their needs.
Even though you might be tempted to hurry the process and make the conversion, don't seem pushy. Explain the key features and highlight all the benefits.
The goal here is to move them closer to conversion while keeping the conversation natural and focused on their needs.
Example 1
Hi [Prospect’s Name], thanks for showing interest in [Your Product/Service]!
Let me quickly highlight what makes [Your Product/Service] special: it [feature 1] which [benefit], and it also [feature 2] to [benefit].
I understand you’re interested in [specific need]. With [Your Product/Service], you’ll be able to [solution].
Should we book a brief demo or a quick chat to see how this fits your needs?
Example 2
Good morning [Prospect's name], this is [Your name] from [Your company]. How are you?
I noticed you’ve been sharing some great insights on [Topic] on LinkedIn. We're already helping companies like yours—[Demographic 1] and [Demographic 2]—with [Solution], and I think we can help you too.
Do you have a few minutes to discuss how we can get your [Solution offering] where you want it? How about [Date and time]?
15. The ‘Network Building’ script
When reaching out to prospects, it’s important to focus on building a meaningful connection rather than immediately pushing for a sale.
Emphasize your interest in staying connected, even if there’s no immediate opportunity to collaborate. This way, you’re laying the groundwork for a strong professional relationship that could be beneficial in the future.
Emphasize your interest in staying connected, even if there’s no immediate opportunity to collaborate. This way, you’re laying the groundwork for a strong professional relationship that could be beneficial in the future.
Example 1
Hey [Prospect's Name], I hope you're doing well! I’ve been following your work and think it’s impressive, especially [specific detail about their work or industry].
Even if now isn’t the right time for us to collaborate directly, I’d love to stay connected.
Maybe we can support each other’s efforts and have some amazing opportunities in the future. Looking forward to your thoughts!
Example 2
Hello [Prospect Name], I discovered your profile while expanding my network in [industry].
I’d love to connect and share some trends we’ve noticed that might be relevant to your goals. Could we schedule a brief chat?
16. The ‘Try Before Buy’ script
The "try before you buy" approach is a great way to attract interest by offering a risk-free trial. This can give you an advantage over your competitors.
This method focuses on giving prospects a hands-on experience of the benefits, easing their concerns about commitment.
The goal? To remove hesitation and get them to take action.
This method focuses on giving prospects a hands-on experience of the benefits, easing their concerns about commitment.
The goal? To remove hesitation and get them to take action.
Example 1
Hi [Prospect's Name], this is [Your Name] from [Your Company]. How’s it going?
I wanted to offer you something risk-free. We’re confident in our service, so we’re giving prospects like you a no-commitment trial. You’ll get to experience the full benefits firsthand.
Sounds interesting, what’s the catch?
No catch at all. We believe once you try it, you’ll see the value it brings.
Example 2
Good morning, [Prospect’s name]. This is [Your Name] from [Company Name]. We’ve been helping businesses like yours tackle [Specific Problem] with [Solution], and I thought you might be interested.
Reply: We already use [Competitor’s service].
I completely understand. We’re not asking you to switch.
We offer a no-obligation, one-week trial so you can experience the results firsthand before making any decisions. It’s an easy, risk-free way to see exactly what we can do for you.
17. The ‘Classic Follow-Up’ script
Sometimes, prospects may not agree to a demo or a first meeting for various reasons, but that doesn't mean they are not interested or have no potential for conversion in the future.
It's important to be persistent and follow up regularly to reconnect after an initial conversation or a sales pitch.
The classic follow-up script aims to remind them of the value you offer, reinforce your relevance, and keep the door open for the next steps.
It's important to be persistent and follow up regularly to reconnect after an initial conversation or a sales pitch.
The classic follow-up script aims to remind them of the value you offer, reinforce your relevance, and keep the door open for the next steps.
Example 1
Hello [Prospect's name], [Your name] here from [Company name]. We spoke last week about [service], and you mentioned needing to check in with your team. You also asked me to follow up this week.
I'd love to set up a quick meeting to walk you through everything in detail, so you can see how the benefits align with your needs. Does [day/time] work for you?
Example 2
Hello [Prospect Name], Did you give any more thought since our last conversation about [Your service]?
I know you were considering [Product/Service], and I wanted to see if there’s anything I can help clarify. When would be a good time to reconnect?
18. The ‘Voicemail’ script
Voicemails can be powerful if done right.
The Voicemail Script is crafted to be concise and engaging, offering just enough information to intrigue the prospect while leaving the door open for them to return your call.
The Voicemail Script is crafted to be concise and engaging, offering just enough information to intrigue the prospect while leaving the door open for them to return your call.
Example 1
Hi [Prospect Name], this is [Your Name] from [Company].
I'm thrilled to share with you some exciting ways we're assisting businesses like yours in overcoming [pain point].
Feel free to reach out to me at [Your Number], and we can discuss how this opportunity could benefit you.
Example 2
Hello [Prospect Name], Did you give any more thought since our last conversation about [Your service]?
I know you were considering [Product/Service], and I wanted to see if there’s anything I can help clarify. When would be a good time to reconnect?
Create Your Personalized Call Script in 5 Easy Steps
Here's how you can develop your call script in five easy steps, with a focus on making it unique, tailored, and conversational:
1. Take Time, And Do Your Research
Explain each step in brief, do thorough research, and make it unique and conversational.
Before picking up the phone, invest time in research. Build a high-quality prospect list by targeting companies and individuals who truly align with your product.
Dive deep into the prospect’s business—how they operate, key partners, and potential pain points they might be facing.
Understanding their challenges allows you to tailor your pitch, making it personal and relevant, not generic.
Finally, plan ahead: define the key metrics or KPIs to track campaign success and drive continuous improvement.
Before picking up the phone, invest time in research. Build a high-quality prospect list by targeting companies and individuals who truly align with your product.
Dive deep into the prospect’s business—how they operate, key partners, and potential pain points they might be facing.
Understanding their challenges allows you to tailor your pitch, making it personal and relevant, not generic.
Finally, plan ahead: define the key metrics or KPIs to track campaign success and drive continuous improvement.
2. Ask The Right Questions, And Listen To What They Have To Say!
The secret to a successful call is active listening.
Instead of overwhelming them with your pitch, guide the conversation by asking thoughtful questions about their business, challenges, and growth areas.
Listen closely to their responses, showing genuine interest.
Instead of overwhelming them with your pitch, guide the conversation by asking thoughtful questions about their business, challenges, and growth areas.
Listen closely to their responses, showing genuine interest.
3. Identify The Pain Point.
After thorough research and a personal conversation with the prospect, you'll gain a clearer understanding of their potential pain points—whether related to growth, market expansion, or operational challenges.
This insight allows you to tailor your solution more effectively to their specific needs.
This insight allows you to tailor your solution more effectively to their specific needs.
4. Tailor Your Pitch To Show How Your Service Can Be Beneficial
Even the best ideas fall flat without the right delivery. Now that you've pinpointed their pain point, frame your solution as the fix.
Avoid focusing on features—demonstrate how it directly solves their problem.
Tie your solution to measurable outcomes, using specific KPIs or business metrics that align with their goals, making the impact clear and tangible.
Avoid focusing on features—demonstrate how it directly solves their problem.
Tie your solution to measurable outcomes, using specific KPIs or business metrics that align with their goals, making the impact clear and tangible.
5. Close By Setting An Appointment Or Scheduling a Call For Further Discussions
Always close the call with a clear next step. If they’re interested, schedule a follow-up meeting, demo, or another meaningful touchpoint. Be polite and keep the door open for further engagement.
A clear, actionable step ensures that the conversation doesn't fizzle out.
A clear, actionable step ensures that the conversation doesn't fizzle out.
Ready to Turn Conversations Into Conversions?
Now that you have your cold-calling scripts, it's time to put them to use. A little practice and you'll be ready in no time.
Keep in mind that success isn't just about sticking to the script – it's about making a genuine connection with the person on the other end.
The more authentic and confident you are, the greater your chances of turning that initial call into a long-term opportunity.
So, go ahead, make the call, and start transforming conversations into success!
Keep in mind that success isn't just about sticking to the script – it's about making a genuine connection with the person on the other end.
The more authentic and confident you are, the greater your chances of turning that initial call into a long-term opportunity.
So, go ahead, make the call, and start transforming conversations into success!