The phone is a device owned by each level and each age group of society except the kids’ of course, even they have started demanding one at an early age though. Phones are categorized in two forms – mobile and landline and I won’t be exaggerating if I say they form a part of a person’s identity, because everyone has their own number (exceptions are always there). And that’s why marketing through the phone is an evergreen technique which will keep on evolving with time but never grow obsolete.
There are multiple ways in which you can use the phone for your marketing solutions. Picking the right sort will fetch the best results. So let’s quickly go through different types of marketing through the phone:
Cold Calling: A traditional method of sales in which the representative reaches out to potential customers who haven’t expressed any interest in their product or service. The prospects are solicited without having any prior contact with the salesperson. Cold calling is often considered a challenge as it is hard to deliver a sales pitch to someone who hasn’t heard about you or your offerings. Building a trust factor is where the test lies. Landline numbers are considered more suitable in case of cold-calling. Tip:Validate your phone number database to sort the data into valid and invalid numbers. This will avoid the wasting of time on invalid numbers and will maintain the spirits of people making the sale.
SMS Marketing: Short message service, a strategy where marketers send short text messages to their potential customers. SMS marketing is not just the oldest form of mobile marketing, but first of its kind too. Though new technologies are continuously developing and mobile phones can do much more than sending texts these benefits of SMS marketing that cannot be overlooked -
It boasts high open rates - the open rate for an SMS message is nearly 98%, and almost 90% of recipients open their text messages in the first three seconds.
Personalized marketing - SMS messaging gives you the opportunity to further personalize your marketing efforts. Like - you could infer the group who signed up for SMS messaging via a coupon initiative is interested in receiving further promotions.
Tip: Use a phone validation tool, like ClearoutPhone, which lets you segregate the landline numbers from the mobile numbers. Form a separate sheet of the mobile numbers for the SMS campaign and avoid wastage of resources by sending SMS on landlines. The landline number can be used for cold calling.
MMS Marketing: MMS or multimedia messaging service is a method of marketing through phone to send enhanced text messages which is not possible incase of SMS. MMS marketing has multiple forms & names like photo messaging, video messaging and multimedia messaging. If we compare MMS and SMS marketing, though at times MMS marketing is more impactful as it has videos and pictures, it is quiet expensive too. Tips:Some mobile phones are still not capable of receiving multimedia messages, sending MMS to them equal to throwing money in a bin. It will be wise to send MMS messages only if your business doesn’t has access to reach out to through social media.
Bluetooth Mobile Marketing: This strategy of phone marketing utilizes Bluetooth technology which allows a marketer to deliver free MMS or free SMS to the potential or current buyers within a limited area. Tips:Targeting new prospects through bluetooth is considered risky as they need to be present in a particular perimeter of the bluetooth enabled device plus it still requires the permission of the user to accept the message for them to view it. Using a phone validator to get the location is possible but it will be better to avoid sending any critical message through this technique.
Barcodes/QR (Quick-response)codes: These are codes scanned by users, upon which they are taken to a specific webpage that the QR code is attached to. QR codes make it possible to provide detailed information as compared to traditional advertising messages. It even assists in real-time interaction with the users by involving different activities such as quiz, competitions, serving rewards & incentives, pushing them to purchase or subscribe online. Tips:QR codes to seam harmless, but they are not entirely safe. They can hide potentially dangerous malware that would be served to your customer’s phone, once scanned. The security of your customer’s data is at stake as they can be directed to a phishing site that aims at stealing their personal data. Ensure high security standards at each level to avoid any loss of information of the prospect.
It is understood that marketing through the phone is an inevitable part of business sales in which mobile marketing holds a heavier side than traditional marketing through the landline. As early as now, marketers should try the above methods, see the benefits and reap in the benefits of the strategy that suits them the best. With proper usage and utilization, marketing through phone can be the ultimate strategy to continue a company’s growth.
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