Situation 1: No Data Validation | Situation 2: Validated Data | |
---|---|---|
Resources applied on invalid phone numbers | Yes | No |
Resources applied on duplicate data i.e. reaching out to same customer more than once | Yes | No |
Chances of feeding Incorrect customer information | High | Very Low |
Chances of feeding Incomplete customer information | High | Very Low |
Lead generation cost | High | Comparatively Low |
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