Top 5 Benefits of Using a Phone Validation Service
While strategies like email marketing and social marketing are taking over the industry, SMS and telemarketing is still tops when it comes to lead generation and customer retention. And why not when more than 5 billion people worldwide own smartphones!
A successful call to a potential client is beneficial for various reasons. It can help make a sale, follow up with a deal, or gather further information for further marketing efforts.
But what if you end up calling or messaging the wrong people, or the number you are calling is not what you were looking for? Making useless calls and messaging the wrong numbers causes you to lose a formidable amount of money, time, and effort without getting anything in return.
Accurate phone numbers are precious for businesses. Around 91% of business organizations suffer from data errors, and 77% believe that they receive significant setbacks in their sales and marketing processes caused by invalid contact information.
Sales and marketing can easily remove this by using a phone validator to regularly validate your contact list to ensure that you are investing your resources at the right place and gaining something out of it.
A phone validator is a tool that runs a verification check on your contact list to figure out which numbers are invalid.
Not only does a phone validator check the format of the numbers, but it sends a ping to the number to verify if the number is live and it is receiving calls/ messages or not.
It also helps you get the details like the location of the number, which can again be very helpful for tailoring the right strategies to approach your target users and generate leads.
Most importantly, you will not have to worry about them knowing about your attempts to validate their numbers or get any notifications about the same.
A phone validator tool uses different identification algorithms. It is designed to run as many validation checks as possible to filter out the invalid numbers and ensure you have a clean list of phone numbers to work with.
Let's explore the various perks of using a phone validation service:
1. Saves Resources
One of the significant benefits of using a phone validation service is that it saves time and money, the two resources a business would not want to lose.
The time wasted in dealing with the wrong numbers could be used to make calls that end with the conversion of a prospect.
When phone marketers call potential clients, they often spend valuable time hanging up and dialing again. This behavior drastically decreases the number of conversions they get.
Even though the cost of making a single phone call is not high, as the number of calls made on wrong numbers increases, the price also increases.
Messaging on many wrong numbers does not add value and only adds to the amount of money you spend on the marketing campaign.
A simple validation check by a phone validator can save you a substantial amount of time, money, and effort.
2. Helps in Maintaining a Good Reputation
It could be unpleasant to get a call from someone you don't want to talk to, and this is precisely what people experience when your marketing team calls the wrong number. You are damaging your brand's reputation by calling people who are not interested in what your business offers and don't want to talk to you.
Sometimes a person might fail to enter the correct details into the contact form. In such cases, you can't reach them to offer promotional materials or provide something as promised.
Thus, a low-quality contact list doesn't allow you to follow-up calls with your prospects and maintain a good relationship with existing clients. It puts your brand reputation at stake.
Using a phone validator, you can build a quality and good contact list by littering all the invalid and inappropriate numbers.
3. Avoids Getting Marked as Spam
If you keep calling and messaging the wrong numbers, people may start complaining & reporting you as a spammer as well as putting your number on their blacklist.
Word-of-mouth marketing is still very effective in promoting a product. Hence getting marked as spam may reduce your credibility in the eyes of your prospects and your present clients.
Also, you may face problems if the network provider receives complaints about your company about making irrelevant calls or sending annoying messages. Sending unwanted messages or making unsolicited phone calls is a violation of the Telephone Consumer Protection Act.
Using a phone validator gives you valid information about your contact list that helps you identify your target users before approaching them with a call or message.
4. Provides Accurate Information
It takes plenty of effort and a formidable investment to execute marketing campaigns, which is evaluated by the number of conversions that the marketing team gets.
It is crucial to analyze the working process of the campaign and to estimate the outcome. Achieving an accurate analysis is only possible when you have precise information.
Without a clean and verified contact list, you won't get a clear picture of how well your marketing strategies and campaigns are working. As a result, you might make the wrong decision, which will directly affect your other marketing campaigns and your marketing team's work.
For example, your team makes 50 calls in a day and gets ten conversions equal to 20 percent conversion. This information is accurate only when all the 50 calls made were valid. If out of the 50 calls made, only 40 were valid, then the conversion rate will become 25 percent.
Thus, it is essential to have accurate details which can be obtained using a phone validator service.
5. Helps in Building a Better Relationship with Clients
Eighty percent of your future profits come from 20 percent of your existing customers. Since their value is extremely high, one needs to maintain a good relationship with them. Phone calls and text messages are great ways of doing so.
If you fail to verify their numbers in real-time, you can lose contact with your existing customers, resulting in a considerable loss.
Many companies provide their clients the option to update their phone numbers on websites. If a client's number is outdated, they could visit the website to update their contact number to a new one.
However, there are high chances of making typos while entering their number. High. To ensure that they enter the correct number, you can use a phone validation service. Some tools can be easily integrated with a signup page or user detail page to validate their entries.
Phone number validation is an integral part of your Telemarketing and SMS marketing campaigns.
Investing in a phone validation service will save your time, efforts, and resources and help you maintain healthy relationships with your clients.